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Theatre Tokens launches Christmas campaign

Published 24 November 2010

Eagle-eyed theatre fans will start to notice festive Theatre Tokens imagery as they make their way to work or flick through their favourite magazines in the coming weeks.

The sensational snowy scenes are part of the UK-wide theatre voucher scheme’s seasonal makeover as it gears up for the Christmas period in which it normally makes 45% of its annual sales; it is a statistic that underlines how many theatregoers think Theatre Tokens make fabulous Christmas presents.

To add a sprinkling of festive fairy dust to the theatrical gift lying under the Christmas tree, Theatre Tokens also offers gift packs including a Show Tunes CD or the Faber Pocket Guide To Musicals. You can also buy a special theatre-themed Christmas card to accompany the present.

Theatre Tokens provide the ideal gift for the theatre fan in your life as they can be redeemed at over 240 theatres nationwide, allowing the recipient to see plays, musicals, comedies, opera or dance.

Over the past 12 months Frankie Valli musical Jersey Boys has proved the most popular show on which to spend Theatre Tokens, with fellow London musicals Oliver!, Billy Elliot The Musical, Avenue Q, Mamma Mia! and Les Misérables also appearing in the top ten.

Theatre Tokens can be purchased online at theatretokens.com, by calling Tokenline on 0844 887 7878, at selected branches of WHSmiths and Waterstones or at participating theatres.

MA

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