Despite vying with economic uncertainty, social unrest and even nature itself, 2010 was a record-breaking year for London theatre, according to the recently published Box Office Data Report.
The annual publication, which is now available to buy, delves into the numbers behind the headline-making figures from a year in which London’s Theatreland overcame the challenges of snow, a volcanic ash cloud, strikes, rioting, recession and the pull of the football world cup to remain buoyant.
The report, which examines areas such as attendance numbers, revenue, performances and ticket prices, draws it information from more than 50 theatres represented in membership of the Society of London Theatre, exploring trends in both the Commercial and Subsidised sectors and across genres. It also draws key comparisons with previous years, making it easier to spot trends over a period of time.
Considered an invaluable tool for anyone working in or interested in the theatre industry, the Box Office Data Report can be purchased for £45 (plus postage and packaging). To order a copy call 020 7557 6700 or visit the Official London Theatre Publications page.