After the announcement last week that the #WeMakeEvents campaign had entered Red Alert stage, flagging the crisis face by the live events industry, they’re hosting a major outdoor event in London on Tuesday 11 August.
The group are calling on the Government to ‘Throw Us A Line’, and are calling on members of the public to join industry members to help make this day of action as impactful as possible.
On the day of action, journalists will board a boat at Westminster Pier then head eastwards. They will sail through a series of ‘arenas’ which will feature many of the capital’s iconic landmarks, all lit up red in solidarity.
Along the route, members of the public and hundreds of industry members will line up, socially distanced, on river banks and bridges. And with the help of leading production experts, the capital will look like you’ve never seen it before.
With named artists and the high-tech production our industry is famed for, this will be a powerful and memorable event to draw attention of mainstream media and members of parliament.
The event kicks off at 8.30pm, with arrival check in from 6:30pm. To ensure the safety of the event, registration via Eventbrite is mandatory.
Once you’ve agreed to the registration T&Cs, you can select which ‘arena’ you’d like to be part of – with a choice of the London Eye, the Royal Festival Hall, the National Theatre or the Tate Modern.
We ask that you to wear a red t-shirt throughout the event. Facemasks are mandatory. We also recommend you bring your own water bottle and hand sanitiser.
Download an App to turn your phone red. Instructions can be found on the registration page.
The event hosts have taken all the necessary precautions and worked with authorities to ensure the safe running of the event and that social distancing will be complied with.
The registration system will limit the amount of people per arena and stewards will be present in each arena, monitoring health and safety throughout the duration of the event.
Once the event has finished, attendees should safely disperse the arenas.
There are more events in the works, with one already planned in Manchester and more regional action underway.