A staggering 229,143 tickets were sold for this year’s Kids Week, marking an incredible 30% rise in ticket sales and making 2015 the most successful year ever for our popular family theatre ticket promotion.
Running throughout the month of August, Kids Week returned this summer for the 18th year running and once again welcomed thousands of young theatregoers through the doors of London theatres thanks to its kids go free offer.
Setting another record for 2015, this year’s Kids Week also saw a record-breaking number of top London shows take part with 48 productions in total offering a free ticket to anyone aged 16 or under with every adult ticket purchased, plus up to a further two tickets half price.
Speaking about this year’s success, Julian Bird, Chief Executive of the Society of London Theatre, which runs Official London Theatre and Kids Week, commented: “We are delighted that Kids Week continues to grow in popularity, not just with audiences but also with theatre producers. More shows than ever took part in Kids Week 2015, demonstrating the theatre industry’s commitment to ensuring theatre fans of all ages have the opportunity to experience the finest theatre London has to offer and are able to access seats at a range of prices.
“Many young people, via this initiative, will have visited the theatre for the first time this August and we hope this has sparked a lifelong love of the performing arts.”
As Bird outlined, Kids Week aims to encourage families to experience the magic of theatre and, alongside its incredible line-up of shows, the annual promotion grants children dozens of exclusive opportunities to take a peek behind the scenes. This year’s workshops and activities included the chance to get up close to puppets from War Horse, sing on stage with Let It Be and put their questions to the cast of Memphis The Musical.
While this year’s Kids Week has now drawn to a close, you can keep up to date by following Kids Week on Facebook and Twitter, as well as signing up to our fortnightly Family Bulletin for all the latest family theatre news and offers.